In this comprehensive guide, we will explore the world of editorial photography, providing you with valuable insights and practical advice to get started in this field. From understanding the core of editorial photography to mastering essential techniques, we will cover everything you need to know to create captivating images that tell compelling stories.
Table of Contents
Table of Contents:
- Understanding Editorial Photography
- Essential Techniques for Editorial Photography
- Common Challenges in Editorial Photography
- How to Become an Editorial Photographer
- Conclusion
Understanding Editorial Photography
January 4, 2022, Tokyo, Japan – A pedestrian passes before a share prices board in Tokyo on Tuesday, January 4, 2022. Japan’s share prices rose 510.08 yen to close at 29,301.79 yen at the Tokyo Stock Exchange on the first trading day of the year. (Photo by Yoshio Tsunoda/Aflo Images)
What is Editorial Photography?
Editorial photography is a form of visual storytelling that complements written articles or narratives. It aims to capture images that enhance the message or evoke emotions related to the story. Unlike commercial photography that promotes products or services, editorial photography focuses on conveying a narrative and presenting a truthful representation of events, people, and places.
The Difference Between Commercial and Editorial Photography
While both commercial and editorial photography involve creating compelling visuals, they serve different purposes. Commercial photography, often featuring models, props, and stylized settings, aims to sell and promote products or services. On the other hand, editorial photography supports storytelling and provides a visual context for articles, news stories, and features.
Commercial Use Restrictions of Editorial Photography
Editorial photographs have limitations in terms of commercial use due to the nature of their content. These images generally cannot be used for advertising or promotional purposes, as they are meant to preserve objectivity and truthfulness.
Editorial images can be used for commercial purposes under certain circumstances: this is often the case with sport event or athletes’ sponsors or brand commercials. These circumstances vary depending on each individual image and use: good news is we can help! If you are willing to use an editorial image for commercial purposes, feel free to get in touch with our team and we’ll guide you through the process.
Different Types of Editorial Photography
Editorial photography encompasses various genres, each with its own unique requirements and objectives. Here are three common types:
News Photography
Summit between Japanese Prime Minister Kishida and South Korean President Yoon, May 7, 2023 : Policemen block peace activists opposing to the summit between visiting Japanese Prime Minister Fumio Kishida and South Korean President Yoon Suk-Yeol near the presidential office in Seoul, South Korea. (Photo by Lee Jae Won/Aflo Images)
This type of editorial photography captures events as they happen, providing visual documentation of news stories and current events. Politics, society, and traditional events are some of the topics covered by news photography.
Check out our latest news photography production here.
Sports Photography
Natsumi Tsunoda (JPN) MAY 7, 2023 -Judo :: World Judo Championships Doha 2023 World Judo Championships Doha 2023 Women’s -48kg Award Ceremony at Ali Bin Hamad Al Attiyah Arena, Doha, Qatar. (Photo by Naoki Nishimura/Aflo Images)
Sports photographers capture dynamic moments in sporting events, showcasing the intensity, skill, and emotions of athletes and competitions. Our in-house team of sport photographers, Aflo Sport, has been covering the most important sport events in Japan and worldwide since the Nagano Winter Olympic Games in 1998.
Check out our latest sport photography production here.
Entertainment Photography
Director Quentin Tarantino, actor Leonardo Dicaprio and producer Shannon McIntosh attend the Japan premiere for their movie “Once Upon a Time in Hollywood” in Tokyo, Japan on August 26, 2019. The film will be released in Japan on August 30. (Photo by Aflo Images)
Entertainment photographers specialize in capturing the world of celebrities, musicians, actors, and other public figures, often during red carpet events, concerts, or movie premieres.
Check out our latest entertainment photography production here.
Where is Editorial Photography Used
Japanese and foreign media reporting the death of former Japanese Prime Minister Shinzo Abe are seen in Tokyo, Japan on July 20, 2022. Shinzo Abe was shot dead by a gunman during an election campaign in Nara prefecture, western Japan on July 8, 2022. Abe was Japan’s longest-serving prime minister holding the post up until 2020 before stepping down for health reasons. (Photo by Hideki Yoshihara/Aflo Images)
Editorial photography finds its place in different mediums and platforms, amplifying stories and engaging audiences. Here are a few common applications:
Newspapers & Publications
Editorial images are frequently featured in newspapers and magazines, accompanying articles and enhancing the reader’s understanding and connection to the story.
Magazine Articles
Magazines rely on editorial photography to visually communicate their content, whether it is fashion spreads, lifestyle features, or travel stories.
News Websites & Blogs
Online platforms use editorial images to support news articles, blog posts, and digital publications, creating a visually engaging experience for readers.
The Importance of Visual Storytelling
February 26, 2023, Copley Square, Boston, Massachusetts, USA : Protesters rally to mark 365 Days Of Defending Freedom at Copley Square in Boston. Russia invaded Ukraine on February 24, 2022. The pro Ukraine protesters demand for the end of the war. (Photo by Aflo Images)
At the core of editorial photography lies the art of visual storytelling. Images have the power to evoke emotions, convey messages, and captivate audiences. By skillfully using composition, lighting, and subject matter, editorial photographers create compelling narratives that leave a lasting impression on viewers while showcasing what’s happening in the real world.
The Rules of Editorial Photography
April 23, 2023, Tokyo, Japan – US ambassador to Japan Rahm Emanuel (2nd L) and his wife Amy (2nd R) smile with Japanese lawmakers Tomomi Inada (L) and Masako Mori before they join the “Tokyo Rainbow Pride” parade in Tokyo on Sunday, April 23, 2023. Some 240,000 people took part in a two-day event to support sexual minority. (photo by Yoshio Tsunoda/Aflo Images)
Editorial photography follows specific ethical rules and guidelines to uphold its journalistic integrity and convey truthful stories. Understanding and adhering to these rules is essential for any aspiring editorial photographer. Let’s explore some key principles:
Editorial Images Should be Truthful and Unbiased
The foundation of editorial photography lies in capturing genuine moments and presenting them truthfully. Avoid altering or manipulating images in a way that distorts the reality of the scene or misleads the audience. Maintaining the integrity of the story should always be the priority.
Editorial Images Should be Objective
Editorial photographers strive to maintain objectivity when capturing images. While it’s natural to have personal opinions or biases, it’s crucial to set them aside and allow the photographs to present a fair and balanced view of the subject matter. The goal is to allow viewers to form their own opinions based on the visual narrative.
Editorial Images Should be Culturally Sensitive
Cultural sensitivity is paramount in editorial photography. Respect and understanding of different cultures, customs, and traditions play a crucial role in accurately representing diverse stories. Take the time to research and familiarize yourself with the cultural nuances surrounding your subject matter to ensure that your images are respectful and inclusive.
Editorial Images Should be Timely
Editorial photographs often capture events or stories that are time sensitive. It is important to be aware of current events, news cycles, and deadlines to ensure that your images are relevant and can effectively contribute to the story. Staying informed and proactive in your approach will allow you to capture and deliver timely visuals.
Editorial Images Should not be Manipulated
While post-processing is a common practice in photography, it is important to exercise restraint when editing editorial images. Minor adjustments to color, exposure, and contrast are acceptable, but avoid excessive manipulation that alters the reality of the scene or misrepresents the story. Your aim should be to enhance the visual impact without compromising the integrity of the image.
Essential Techniques for Editorial Photography
Photographers/General view, AUGUST 29, 2021 – WheelChair Rugby : 3rd place match between Australia 52-60 Japan during the Tokyo 2020 Paralympic Games at the Yoyogi National Gymnasium in Tokyo, Japan. (Photo by MATSUO.K/Aflo Images)
Mastering Composition
Composition is fundamental in editorial photography as it helps convey the intended message and draw viewers into the story. Consider these composition techniques:
Rule of Thirds
Divide your frame into a grid of nine equal parts using two horizontal and two vertical lines. Place key elements, such as the main subject or points of interest, along these lines or at their intersections to create a visually balanced composition.
Leading Lines
Utilize natural or man-made lines within the scene to guide the viewer’s eye towards the main subject or important elements. Leading lines add depth, visual flow, and help direct attention within the frame.
Framing
Incorporate elements in the environment to frame your subject, adding depth and context to the composition. It could be an archway, foliage, or any object that helps focus attention on the subject while providing a visual frame within the image.
Understanding Lighting
Pedestrians walk at a concourse of Shinagawa Station in Tokyo, Japan on March 15, 2023. The Government of Japan started leaving the decision on masking up to individuals from March 13, 2023, regarding the wearing of masks against COVID-19 infection. (Photo by Aflo Images)
Lighting plays a crucial role in setting the mood, emphasizing details, and creating impactful editorial photographs. Consider these aspects:
Natural Light
Utilize natural light sources such as the sun to create diverse lighting conditions and add depth to your images. Pay attention to the quality and direction of light, such as the soft warm tones during golden hour or the dramatic shadows during midday.
Artificial Light
In situations where natural light is limited or not ideal, you can incorporate artificial lighting techniques to enhance your images. Experiment with off-camera flash or continuous lighting to control the lighting conditions and create the desired atmosphere.
Camera Equipment
Lenses for DSLR Cameras. (Photo by Aflo Images)
Having the right camera equipment is essential for capturing high-quality editorial photographs. While equipment alone doesn’t make a great photograph, it can greatly enhance the outcome of your images. Here are some key considerations when it comes to camera gear for editorial photography:
Camera Body
Choose a camera body that allows manual control over settings and offers high-resolution image quality. Both DSLR and mirrorless cameras are suitable for editorial photography, so choose one that fits your budget and preferences. Look for features like a large sensor, good low-light performance, and the ability to shoot in RAW for maximum flexibility in post-processing. Editorial photographers can find themselves in chaotic situations (think the Olympic Games, war zones, or demos in the streets), so it’s essential to choose a camera that can take a beating (or two) and still work.
Lenses
Invest in a versatile lens kit to cover a wide range of focal lengths. A standard zoom lens, such as a 24-70mm or 24-105mm, is ideal for general editorial work as it offers flexibility for different shooting situations. Additionally, consider adding prime lenses to your arsenal, like a 35mm or 50mm, for capturing specific styles or creative compositions. Finally, if you plan to cover sporting events, long lenses are a must: every sport is different, but as a general rule you are looking at anything from 300mm to 600mm and above.
External Flash
While natural light is often preferred in editorial photography, there may be situations where additional lighting is necessary. An external flash or speedlight can help you control and manipulate light in challenging lighting conditions. Learn how to use it effectively to avoid harsh shadows and create a more balanced exposure. Keep in mind that depending on the assignment and subject matter the use of a flash might not be allowed.
Memory Cards and Batteries
Always carry spare memory cards and batteries to ensure you have enough storage space and power for extended shoots. Invest in high-quality memory cards with fast writing speeds to avoid delays in capturing crucial moments. Consider having a portable external hard drive or cloud storage as well for backing up your images.
Remember, while having the latest and most expensive equipment can be enticing, it’s more important to understand and make the most of the equipment you have. Skill, creativity, and understanding the principles of photography are ultimately what will set your images apart.
Storytelling Through Capturing Moments
October 17, 2022, Tokyo, Japan – A cabin attendant of Japan Airlines (JAL) receives a dose of Moderna’s COVID-19 vaccine against omicron variant at a JAL office at the Haneda airport in Tokyo on Monday, October 17, 2022. The fourth booster vaccination at workplace started. (Photo by Yoshio Tsunoda/Aflo Images)
One of the key objectives of editorial photography is to tell a compelling story through the power of images. It goes beyond merely capturing visually appealing photographs; it’s about conveying emotions, narratives, and capturing decisive moments. Here are some techniques to help you effectively tell stories with your editorial photographs:
Emphasize Emotions
Look for moments that evoke strong emotions within the context of the story you’re telling. Whether it’s joy, sadness, excitement, or contemplation, focusing on capturing genuine emotions adds depth and resonance to your images. Pay attention to facial expressions, gestures, and body language that convey the mood and essence of the narrative.
Seek Unique Perspectives
Experiment with different angles and perspectives to add visual interest and create a fresh take on the subject. By getting low to the ground, shooting from above, or trying unconventional framing, you can offer viewers a unique and engaging viewpoint that enhances the storytelling aspect of your photographs.
Capture Candid Moments
Candid shots often provide a sense of authenticity and spontaneity, offering a genuine portrayal of the subject or scene. Be patient, observant, and ready to capture those unguarded moments that reveal the true essence of the story. Candid photography allows viewers to connect with genuine emotions and interactions within the frame.
Pay Attention to Details
Sometimes, the smallest details can speak volumes in storytelling. Look for intricate elements, textures, or objects that contribute to the narrative and help create a sense of time, place, or context. These details add layers of depth and visual richness to your images, allowing viewers to immerse themselves in the story.
Use the Environment
The surroundings and environment can play a significant role in storytelling. Incorporate elements of the location or setting to provide visual context and enrich the narrative. The environment can serve as a powerful backdrop or stage, enhancing the story you’re trying to convey. Be mindful of how the environment interacts with your subject and how it can contribute to the overall storytelling impact.
Timing is Key
Being in the right place at the right time is crucial for capturing decisive moments that carry the essence of the story. Anticipate the action, observe the unfolding events, and be ready to click the shutter at the perfect moment. Patience, quick reflexes, and the ability to anticipate key moments will greatly enhance your storytelling capabilities.
By combining these techniques and approaches, you can elevate your editorial photography to new heights, creating visually captivating images that resonate with viewers and effectively convey the intended narratives.
Common Challenges in Editorial Photography
FEBRUARY 19, 2018 – Speed Skating : at Gangneung Oval during the PyeongChang 2018 Olympic Winter Games in Pyeongchang, South Korea. (Photo by MATSUO.K/Aflo Images)
Gaining Access and Building Relationships
One of the common challenges in editorial photography is gaining access to events, subjects, or locations that are relevant to your storytelling. Many stories require permission or credentials to photograph in restricted areas or capture exclusive events. Building relationships with relevant individuals, organizations, or communities can help overcome these challenges. Network with professionals in the field, communicate your intentions and projects, and establish trust and credibility. Networking and building connections can open doors to new opportunities and allow you to access compelling stories.
Balancing Ethics and Artistic Expression
In the realm of editorial photography, finding a delicate balance between ethics and artistic expression is a crucial challenge to overcome. While aiming to capture powerful and visually striking images, it is essential to uphold ethical standards and respect the dignity and rights of the subjects involved. Here are some key considerations for navigating this balance:
Informed Consent
When photographing individuals or groups, especially in sensitive or vulnerable situations, obtaining informed consent is essential. Communicate your intentions clearly, explain how the images will be used, and ensure that the subjects understand and agree to be photographed. Respect their autonomy and privacy by obtaining consent before capturing their images.
Cultural Sensitivity
Cultural diversity is an integral part of human experience, and it’s important to approach subjects with cultural sensitivity and respect. Be aware of cultural practices, customs, and traditions, and ensure that your images accurately represent and honor the individuals or communities you are photographing. Avoid perpetuating stereotypes or misrepresentations that could harm or offend.
Do No Harm
Editorial photographers have a responsibility to minimize any potential harm that their work may cause. Consider the potential consequences of publishing certain images, especially those that could incite violence, perpetuate discrimination, or violate an individual’s privacy. Exercise discretion and ensure that your images contribute positively to the broader narrative and understanding of the subject matter.
Context and Accuracy
Capturing images within their proper context and ensuring accuracy is vital. Avoid manipulating or staging scenes that misrepresent the reality of the situation. Your images should truthfully depict the subject matter and provide an accurate representation of the story you are telling. Be transparent about any post-processing or alterations that may have been made to the images.
Sensitivity to Trauma
In certain editorial contexts, you may encounter subjects who have experienced trauma or are in distressing situations. Approach such situations with empathy and compassion. Take the time to establish a connection, build trust, and be mindful of the potential impact that your presence or the act of photographing may have on the individuals involved. Always prioritize their well-being over capturing a photograph.
Responsible Image Usage
As an editorial photographer, be mindful of how your images will be used and the potential implications they may have. Ensure that the context and accompanying text accurately reflect the intent and meaning of your photographs. Avoid using images out of context or in a way that could be misinterpreted or misleading.
Finding the right balance between ethics and artistic expression is an ongoing process that requires self-reflection, awareness, and a commitment to responsible storytelling. By maintaining a strong ethical compass and approaching your work with respect, empathy, and integrity, you can create powerful and impactful editorial photographs while upholding the rights and dignity of the subjects involved.
How to Become an Editorial Photographer
If you have a passion for photography and a desire to tell stories through images, becoming an editorial photographer could be a very rewarding career path. Here are some steps you can take to embark on your journey as an editorial photographer:
Develop Your Skills
Start by honing your photography skills and gaining a strong foundation in the craft. Take photography courses, either online or at a local institution, to learn the technical aspects of camera operation, composition, lighting, and post-processing. Practice regularly to improve your skills and develop a discerning eye for capturing impactful moments. Shoot as much as possible: practice makes perfect!
Build a Strong Portfolio
As you progress in your photography journey, focus on building a portfolio that showcases your range, creativity, and storytelling abilities. Select your best images that align with the editorial style and highlight your unique perspective.
Tell a Story
Editorial photography is all about storytelling. Develop your ability to create narratives through your images. Choose subjects or themes that resonate with you and craft visual stories around them. Think about the emotions, messages, or social issues you want to convey and find creative ways to capture them through your lens.
Network with People in the Industry
Networking is essential for any aspiring photographer. Connect with professionals in the editorial and publishing industry, including editors, writers, art directors, and fellow photographers. Attend industry events, workshops, and photography conferences to meet like-minded individuals and learn from their experiences. Engage with online photography communities and share your work to gain exposure and feedback.
Get Work
Building your professional portfolio and gaining practical experience is crucial for success in editorial photography. Start by reaching out to local publications, newspapers, and online platforms to inquire about potential assignments or freelance opportunities. Offer your services for smaller projects or local events to gain experience and establish your reputation as a reliable and skilled photographer.
Reach Out to Publications
Research and identify publications that align with your interests and photographic style. Study their content and understand their visual aesthetic. Craft a compelling pitch that showcases your unique perspective and how your work can contribute to their publication. Reach out to the editors with a concise and personalized email, including a link to your portfolio and a brief introduction of yourself.
Editorial Images in Stock Photography
Consider submitting your editorial images to stock photography platforms such as Aflo Images. Stock photography can provide additional exposure and income opportunities for your work. Ensure that you understand the licensing terms and restrictions of the platform and tailor your submissions to meet the specific requirements of editorial usage.
Click here to apply as a contributor photographer for Aflo Images.
Conclusion
Becoming an editorial photographer is a journey that requires a combination of technical skills, artistic vision, storytelling abilities, and a strong work ethic. By developing your skills, building a compelling portfolio, networking with industry professionals, and seeking opportunities to showcase your work, you can embark on a path towards a successful career in editorial photography. Remember to stay true to your unique perspective, continuously learn and grow, and most importantly, let your passion for visual storytelling guide you along the way.